COMMUNICATION
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| Communication |
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INTRODUCTION
By- Agriraghv
The word communication has been derived from
Latin ward “communis” which means common. Thus
communication means sharing of ideas is common. It can be defined as exchange
of facts, ideas, opinions or emotions between two or more persons to create a
common ground of understanding.
· Definition-Communication is the
process of passing information & message from one person to another. It
involves at least two persons i.e. a sender & a receiver.
OBJECTIVES- To know the
communication process to be followed in any organization
How
informal communication is more important than the formal communication.
Type
of Communication
Ø
Formal Communication
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Downward Communication
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Upward Communication
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Horizontal Communication
Ø
Informal Communication
IMPORTANCE OF COMMUNICATION
1. Basis of Decision-Making and Planning.
2. Smooth and Efficient Working
3. Facilitates Co-ordination
4. Increases Managerial Efficiency
5. Sound Industrial Relations
6. Helps in Establishing Effective
Leadership
7. Motivation and Morale
8. Effective Control
9. Job Satisfaction
10. Democratic Management
11. Public Relations PURPOSE OF COMMUNICATION
ü Especially,communication
is needed to
v develop plans for their
achievements,
v select, develop and
appraise members of the organisation,
v lead, direct, motivate and
create a climate in which people want to contribute,
v control performance,
v develop rapport with
various agencies and organisations concerned with the business enterprise.
COMMUNICATION PROCESS
Communication
process involves sender, transmission of message through a selected
channel,receiver and the feedback. The specific steps in communication process
are described below;
(a) The Sender of the
Message
(b) Channel for
Transmission of Message
(c) The Receiver of
the Message
(d) The Feedback
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| Raghvendra Singh |
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